YETI COOLERS, DRINKWARE + GEAR
"YETI REPRESENTS THE YARDSTICK BY WHICH ALL OTHER OUTDOOR PRODUCTS ARE MEASURED."
Flip Pallot, Angler and YETI Fishing Ambassador
In 2006, YETI Coolers was founded, with a simple mission: build the cooler you would use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they knew they would put it through out in the field and on the water. One that simply wouldn’t break. Yeti decided early on that product innovation would come from necessity and firsthand experience – not from market research and data analysis. Today, YETI products perform when it matters most - whether that be an excursion into the remote Alaskan wilderness, chasing big fish off the coast, or just getting together with friends in the backyard.